Building a 2.0

Nielsen Norman Group
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Making Big Design Changes Without Causing Big Waves

Speaker:  Max Talbot-Minkin

Vice President of Product and Design, TodayTix

Often companies are faced with a dilemma between redesigning something from scratch or continuing to iterate on their existing product. Although redesigns are a minefield of potential customer outrage, sometimes they are the right tool for the job to move the needle and modernize your product. By planning carefully, ensuring you’re solving for user needs, and involving real users throughout the process, you can mitigate the risk of a redesign and maximize its potential.

In the case study, learn why TodayTix decided to do a redesign, how the product team orchestrated the massive project, and how they pulled it off without upsetting the company’s millions of customers. By engaging the right stakeholders and keeping users involved in every step of the visioning and design process, TodayTix developed and launched a human-centered redesign that was not only met with a positive reception by users but also resulted in increased sales and conversions overnight.

What You'll Learn

  • How to choose between iterative design and starting from scratch
  • How to vet your ideas and make sure you’re choosing the right path
  • How to involve users in a non-superficial way
  • How to educate customers and bring them on board

Topics Covered

  • Selecting a path forward
  • Why redesigns fail
  • Scoping and planning your project
  • Identifying stakeholders
  • Identifying user needs
  • How to do true user involvement
  • The importance of testing
  • Release and rollout
  • TodayTix redesign case study and results

About the Speaker

VP of Product and Design, and founding member of TodayTix— the mobile app providing access to last-minute theater tickets at the best price available — Max is responsible for customer experience, product management, and UI/UX. He is also chief IT administrator. Prior to TodayTix, Max was an innovation and strategy consultant for Samsung and Adidas at ReD Associates. He holds a B.A. in Computer Science from Columbia University and a Master of Design and MBA from the Illinois Tech Institute of Design in Chicago.

Available to stream instantly
Watch link provided after purchase
  • Online Seminar

  • Duration
    1 hour
  • Included in purchase
    Streamable video + PDF of slides
  • Valid for
    1 person (or conference room)
  • Recorded
  • Online Seminar
  • Duration1 hour
  • Included in purchaseStreamable video + PDF of slides
  • Valid for 1 person (or conference room)
  • Recorded10/2017
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Building a 2.0

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