Search and Findability

How Design Annual winner IBM empowered users to find what they need

Speaker: Cynthia Wang
Director of Design and Digital Engagement, IBM Corporation

“Search” can be a powerful means of finding a nugget of information from a large repository of structured and unstructured data sources. However, while a search feature is often a part of the solution, Search alone is not sufficient in addressing these user needs. Intranet Design Annual winners from IBM will share their methods and learning on how to best help users find what they’re looking for.

Topics Covered

Background

• Who are our users

• User needs

• Focusing the MVP on search

IA and redesign considerations related to Find

• Importance of flexibility and fluidity

• How to fine-tune technology choices

• Post-MVP

Taking "Find" or "Findability" beyond Search

• Boost Search relevancy: before and after

• Why is Search not sufficient

• Other ways to help users find

Where do we go from here/current focus

• "Translating" a taxonomy

• Re-visit site navigation

• Crowdsourcing "Find"

The link to view the online seminar will be emailed to the address used for registration.

About the Speaker
Cynthia Wang is Director of Design and Digital Engagement at IBM. She is the product owner of Bluemine, an application that helps IBMers consume and take actions on data and insights. Prior to this role, Cynthia had a few leadership roles in IBM, including as Director of Cognitive Solutions, and Director of Storage marketing. Ms. Wang received an MBA in finance and general management from Columbia Business School in New York. When she is not busy with IBM work, she is a busy volunteer at several Seattle non-profits such as 501Commons, Neighborhood House, and Downtown Urban Rest Stop.