Conducting User Research in the Public Sector

$99

Speaker:  Hana Schank

For those of us working in the public sector, conducting user research often feels like a far off dream. Regulations, red tape and long approval times often mean going without incentives for users, professional recruiting firms, or the luxury of fully-tricked out lab settings. But that doesn’t mean it’s impossible to research or test your work with users. In this seminar, we’ll explore different ways to recruit participants and a range of approaches to testing when no one has money to spend. We’ll share real-world examples from research conducted for different agencies within the federal government and across city and local governments, what works and what doesn’t, and clever workarounds that allow public sector researchers to get private sector results.

What You’ll Learn:

A range of research techniques that allow you to get the findings you need for free

How to find research subjects who will participate without incentives, including:

  • How to frame your research to the general public to encourage them to participate
  • Finding users in unlikely places

Topics Covered:

Free research techniques for public sector projects

  • Using intercept interviews for preference testing, light usability, and basic research topics
  • Dos and don’ts learned from intercept interviews conducted for different federal agencies
  • Observation: when and how to do it

Recruiting subjects without incentives

  • How and when to use friends and family
  • Framing your research to encourage participation by the general public
  • Finding research participants in public places
  • Recruiting participants from other areas of government

 

About the Speaker
Hana Schank is a Public Interest Technology Fellow at New America. Schank's current research focuses on recent and ongoing efforts within the public sector to apply human-centered design thinking and technology to society's biggest challenges. Prior to joining New America, Hana was a director at the United States Digital Service’s team at the Department of Homeland Security, where she worked with TSA and Customs and Border Protection to improve the air travel experience. Hana is the founder of CollectiveUX, a user experience consultancy that works with startups, Fortune 500 companies, and governmental organizations to research and design human-centered products. She has over twenty years of experience in user experience, information architecture and design research. In addition to her work as an experience strategist and design researcher, Hana is also a writer whose work appears frequently in the New York Times, The Atlantic, the Washington Post and other national publications.

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Watch link provided after purchase

Online Seminar

Duration
1 hour
Included in purchase
Streamable video + PDF of slides
Valid for
1 person (or conference room)
Recorded
03/2018
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$99

Conducting User Research in the Public Sector

Pay